A BURST OF SPEED FOR ENGEN: SPRINGBOK GRANT WILLIAMS JOINS AS BRAND AMBASSADOR  

Engen is delighted to announce the signing of Springbok Grant Williams, one of world rugby’s most explosive and exciting talents, as its newest brand ambassador. 

Known for his blend of creativity, lightning acceleration and game-breaking runs, Williams’ X-factor has rapidly become a fan favourite amongst South Africans. Since his 2022 debut, he has amassed 28 international caps, scored seven tries, and helped power South Africa to World Cup glory in 2023. 

“Grant brings the kind of energy that moves a nation forward,” says Engen Brand & Sponsorship Manager, Tsholo Tiro. “His style of play – fast, fearless, precise – mirrors Engen’s commitment to performance and excellence. We are proud to welcome him to the Engen family.” 

For Williams, this partnership is a celebration of roots and possibility. 

“Engen has always been part of South Africa’s story; and mine too,” he shares. “I remember waking up early to go on a road trip to visit family and stopping at an Engen and while you are busy fueling up you get your Wimpy breakfast. That was always a highlight of stopping at an Engen.” 

Williams joins fellow rugby icons Eben Etzebeth, Siya Kolisi, Cheslin Kolbe, Tendai “Beast” Mtawarira, Willie le Roux and Vincent Koch as official friends of the Engen brand, strengthening a powerhouse line-up that reflects excellence and the spirit of possibility that defines South African rugby. 

                                                         -ENDS-